When the TV’s turned on at home, parents, as well as children, are often distracted even when they’re not watching it. Tiffany Pempek and other social scientists from the Hollins University in Roanoke, Virginia, warn that TV background noise actually affects the way adults interact with youngsters. In a study of 49 parents speaking to their youngsters from ages one to three, Pempek noted that moms and dad used far fewer words and phrases when there was a TV on in the background compared to when it was off. Interestingly, the length of the phrases stayed the same in either case. Nonetheless, Pempeck suggested that adults should not click the TV on just for the sake of having background noise, especially when there are infants and toddlers in the house. She goes as far to say that having the TV on for hours may impair children’s early language skills if parents don't feel the need to talk more with their kids.