Submitted Wed, 08/14/2013 - 7:49am by BossFrog

Toy companies are sometimes criticized for separating items by gender- trucks for boys, baby dolls for girls.  But there’s another place sex-based marketing is common- the drugstore!  Research shows men don’t want to purchase things that are strongly associated with women- like body wash.  So to tap into the male marketplace, companies like Axe and Old Spice started selling body washes specifically for dudes.  Instead of sweet-smelling soaps in flowery bottles, these guy-friendly products come in varieties like “Game Day” (although we’re not sure what “Game Day smells like…or why anyone would want to smell like that).  This way, companies are able to sell twice as much stuff per household simply by convincing men and women they can’t use the same products, even when they do the same thing.  Another great example is diet soda, which is widely considered a “girly” drink.  Dr. Pepper recently came out with the lower-cal Dr. Pepper Ten.  Ads feature a bear-battling mountain man and boast that it’s “the manliest low-calorie soda in the history of mankind.”