Is the Last Bite the Best?

Submitted Mon, 06/16/2014 - 8:25am by BossFrog
There’s nothing like a good chocolate chip cookie and even conjuring up memories of your most recent one might make your mouth water. However, did you know that a certain bite you took might determine when you’ll eat chocolate chip cookies again? As you might have guessed by now, there’s a study on it and it comes out of the Stanford University Graduate School of Business. Not to spoil the suspense but lead author Emily Garbinsky says that the last bites of a certain food seems to influence people more often than the first. By having 134 undergraduate students rate crackers they were given to eat, Garbinsky says that how the last few bites taste, whether good or bad, drives one’s decision about when to eat the food again. Perhaps even more significant, is that given larger portions of food, diners tend to enjoy the last few bites less, making them more apt to delay eating the same food again.