Submitted Tue, 11/19/2013 - 7:03am by BossFrog

Facebook’s privacy policy is making headlines again. This time, they’ve explicitly stated that anything you post may be used for advertising. The primary way Facebook turns your content into ads is with “sponsored stories.” Here’s how it works: you write a post or comment praising a certain brand and that brand pays to rebroadcast your post to as many people as possible. This advertising method is attractive to companies because personal endorsements are generally more trustworthy than flat-out ads. Facebook recently altered the language in their policy regarding sponsored stories in response to a class-action lawsuit, but there are still some questions about how users can control the way their posts are used in ads.