COUPONS BECOMING A THING OF THE PAST
Seems like people are cutting down on cutting coupons! Coupon-cutting enjoyed a surge of popularity in recent years – with shows like Extreme Couponing – but according to two separate studies, the trend now appears to be falling out of favor. One study, from coupon industry consulting firm Inmar, found that about 3 billion coupons were redeemed in 2012, a drop of about 14.3 percent from about 3.5 billion in 2011. And in another study from NCH Marketing Service, it was revealed that coupon use fell by 17 percent in 2012 over the year before. Experts say many shoppers have gotten so savvy at saving money that they don’t even need coupons anymore. Shoppers are going to multiple stores to find the best prices on food and other items. They’re also buying more store brands than name brands to save cash.