Moisturizing Jeans?

Looks like Wrangler is trying to get a leg up on the competition.  They are introducing the first MOISTURIZING jeans!

Wrangler's new skinny jeans will contain high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.  The Denim Spa jeans will come in three versions:  "aloe vera", "olive extract" and "smooth legs", which is supposed to prevent cellulite.  The jeans are set to launch at the end of the month with a price tag around $136.