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Looks like Wrangler is trying to get a leg up on the competition. They are introducing the first MOISTURIZING jeans!
Wrangler's new skinny jeans will contain high-performance skincare ingredients to protect your legs from the dehydrating effects of denim. 
The Denim Spa jeans will come in three versions: "aloe vera", "olive extract" and "smooth legs", which is supposed to prevent cellulite. The jeans are set to launch at the end of the month with a price tag around $136.